20+ Lean reads, watches, listens and tools
Covered in Lean Startup
Lean Startup refers to a business development process that relies on quick changes as the needs of the company grows. It’s a “search” process rather than an “execution”. In this section of the resource library, you are going to get a full rundown on what exactly Lean Startup means and how to get started with your own first experiments. You’ll find valuable advice from larger companies that have adopted Lean Startup processes, learn how to evangelize for Lean Startup, and also get some first hand experience from our own team at Econic on how we’ve implemented Lean Startup for our clients. At the bottom of the page you’ll find links to some of our favorite writers in the space. Enjoy!
- What is the Lean Startup?
- How do larger companies adopt Lean Startup processes successfully?
- How do I run my first experiments?
- I’m not part of the board or leadership teams. How do I evangelize for Lean Startup in my organization?
BEGINNER: NEW TO LEAN STARTUP
“Speaker, author, and entrepreneur Eric Ries shares rapid fire wisdom on building nimble, responsive, and efficient online software-based businesses. He also offers his wisdom on streamlining processes and progressing engineering systems, and puts forth front line insight into why some new ideas succeed where others have failed.”
“Remember that the goal of the MVP isn’t to scale or generate revenue, it’s to learn in the market by generating qualitative & quantitative data.”
“In my research with clean tech entrepreneurs, I found that teams that focused their testing on the triumvirate of target customer segment, value proposition, and channel performed twice as well as teams that did not spend much attention on those three categories.”
“The lean start-up methodology makes those concepts obsolete because it holds that in most industries customer feedback matters more than secrecy and that constant feedback yields better results than cadenced unveilings.”
“In this new model, the Horizon level of innovation is defined by whether the business model is being executed or searched for.”
"Changes to Lean Startup"
The founders of BMW’s Startup Garage discuss their Lean approach to creating the ideal startup-corporate collaboration model.
“Janice Fraser introduced me to the distinction of Generative vs. Evaluative: Generative – Research techniques which don’t necessarily start with a hypothesis, but result in many new ideas. e.g. Customer Discovery Interviews. Evaluative – Testing a specific hypothesis to get a clear yes or no result. e.g. Landing Page a.k.a Smoke tests.
“HiFly is an airline for hire. Because their planes are unmarked, they can fly routes for all major airlines and private companies. When an airline like Norwegian is starting out, they don’t invest in new planes until they can justify the cost. So they operate at full capacity, with every jet being used at all times. If a plane needs to be repaired, they would have to cancel scheduled flights since there are no spares.”
“How do I gain early startup traction? How do I find a co-founder or build an early team? How do I come up with the cash to build an early team!? How do I know that my idea is even something people want?…And who in the world are those people, exactly?”
“We always say that the entrepreneur and intrapreneur should act like ninjas. The Samurai is all about honor – obeying the rules and following procedure. While the Ninja really want to get things done. It doesn’t matter how, just get the results in the quickest way possible.”
“There are a hundred reasons why we might get a false negative result from this test. There are also quite a few reasons why we might get a false positive! It’s difficult to interpret tests because often the hypothesis is fundamentally flawed or just vague.”
“In our experience, the best time to begin exploring BE is once you already have your MVP in place, and you have a steady flow of customers producing minimal baseline metrics.”
“To be successful, we have to understand that innovation is the combination of creative ideas and sustainably profitable business models.”
“Until 2011, failed innovation projects could cost us a lot in terms of money and time. With lean startup we have minimized the risk by minimizing the resources invested, we even had projects that were not working and could be killed in the first three weeks (“fail fast, fail cheap” is another important principle).
“Prototype Thinking helps us change our normal flow, from coming up with a business idea to formulating plans & specs to building, to instead go from coming up with a business idea straight to getting feedback from people in your target market. This helps inform our business plan, specs, and features before we invest any resources in building the wrong thing.”
“Customers don’t care about your solution either, but the problems (or obstacles) that keep them from achieving a goal or getting a job done.”
“Although the canvas is designed to be self-explanatory, it could be helpful to have a guide to use the canvas in your team. The text below explains how to use the lean enterprise experiment canvas.”
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