About Us


Econic exists to help people practice the behaviors that grow themselves and their organizations.

Joshua Berry, Founder

Our History


2015

Founded in 2015, Econic is a partner to senior leaders who envision a better world and desire someone to help them build it. With an emphasis on innovation, leadership, and organizational change, Econic helps individuals, teams, and leaders practice the behaviors that will grow.

2018

As a forward-thinking, Nebraska-based company, Econic established a flexible operating system that allows a world-class team to live and work anywhere. This approach has enabled the growth of Econic.

2022

After a two-year process, Econic became a Certified B Corp, meeting the highest standards of social and environmental impact. Joining a community of over 6,000 companies – including Patagonia®, Toms®, and Ben & Jerry’s® — B Corp is a formal certification of the values and behaviors practiced by Econic in the areas of workplace equality, environmentalism, and conscious capitalism.

In addition, we committed to donating 1.1% of our annual revenue to charitable organizations – in the process joining Pledge 1% — and creating a policy that allows team members to use their paid work time for pro bono projects or volunteering.

2023

In an effort to help leaders awaken to their innate potential and in turn, do the hard work of reinventing their organizations, Joshua Berry released Dare to Be Naive: How to Find Your True Self in a Noisy World. The goal? More fulfilled employees, happy customers, thriving communities, and a better future for all.

Now

Today, we envision a world where the how, where, and why of work continue to evolve and business is used as a force for good. 

Econic brings decades of experience in innovation, change, and organizational culture to help leaders across industries reimagine and advance the structures, products, and experiences that make up the world of work. 

We believe there is no “one size fits all” recipe for success. We find joy in partnering directly with people to truly understand them, speak their language, and understand how we might accelerate the growth they desire — all through an adaptive, iterative, and sincere approach.

Through our talented team members and network across the nation, we have completed successful projects from Switzerland, to San Francisco, to Kaiserslautern, to Kearney.

Our Values


Here’s what we value most.

Smart + Kind

We want to work with talented people who are warm, fun, and a joy to collaborate with (IQ + EQ).

Growth Mindset

We continually commit to learning and growing ourselves, our teams, and our work.

Whole Person

We care about the whole person, in and outside of business, and see each person as an individual first.

Give More

We actively choose a mindset of abundance and search for opportunities to give in our relationships and communities.

Get a closer look at how we’re expanding our reach and positive impact.

Our People


Joshua Berry, Co-Founder and Managing Director of Econic

Joshua Berry

  • Joshua Berry is a world-class facilitator of change. As an author, speaker, entrepreneur, and director of Econic, Joshua has spent the last two decades evolving the what, who and why of Fortune 500 companies and venture-backed startups.

    From Boston to Bahrain to Bogota, Joshua delivers both in-person and virtual engagements for a wide range of corporate events, conferences and functions. With a blend of inspiration and practical application, Joshua customizes an experience that is fun, interactive, and sparks transformative change.

Allison Dahl, Consultant at Econic

Allison Dahl 

  • Allison is a consultant and leadership coach at Econic. Allison believes in a people-first approach to enable growth and learning leaders, teams and organizations. She leverages a diverse set of business experiences to design custom programs, workshops and coaching for client partners.

    Allison leads Econic’s Emergenetics practice, inviting leaders and teams to better understand their organization’s strengths and potential through an understanding of thinking and behaving preferences.

    Allison joined Econic in 2019 after 15+ years in corporate leadership of financial services and consulting companies. Allison led strategy and innovation practices, spearheading joint ventures, investments and equity partnerships. Having spent 7 years as a Gallup StrengthsFinder coach, she’s deeply invested in helping leaders find what they do best and lean into their strengths.

    She holds a Master Degree in Finance from the University of Nebraska-Lincoln and undergraduate degrees in Mathematics and Psychology from University of Nebraska-Lincoln.

Nicole Shephard, Consultant at Econic

Nicole Shephard

  • Nicole is consultant, facilitator, and coach for all things product design, innovation, human-centered strategy and leadership development. She believes great things can be built when we focus on the humans and bring more awareness, humility, creativity and joy to our workplace endeavours.

    Nicole has had the opportunity to work with big corporations, top-secret government agencies, two-person startups and more. She has experience building innovation labs and a tech accelerator program from the ground up, as well as coaching corporate innovators, startup founders, and emerging leaders to make a bigger impact through the magic of design, research, storytelling, and visual business tools. Most recently, Nicole led various design teams and product areas for Spotify, where her team focused on testing and launching new value propositions for the hundreds of millions of Spotify listeners around the world.

    Nicole lives and works outside of London, in the beautiful English countryside. When she’s not building prototypes or dreaming up new business ideas, she enjoys making music and being in nature with her partner, two young kids, and chocolate lab, Jackson.

Eunice Lee, Consultant at Econic

Eunice Lee

  • As a workplace culture and innovation consultant with Econic, Eunice helps teams identify and practice the capabilities that will allow them to grow. She is passionate about helping organizations amplify their social impact through cultural programs that empower their employees and humanize work.

    Eunice also oversees Econic’s social impact strategy and has helped her team gain B Corp certification in 2022. She holds a graduate degree in Sustainability Management and undergraduate degree in Environmental Studies and French.

Melissa Taylor, Consultant at Econic

Melissa Taylor

  • Melissa primarily works directly with clients, with projects ranging from workforce transformation for a public utility, innovation for a consumer goods manufacturer, strategic planning for an engineering firm, and culture transformation for a telecommunications firm. She is a coach, facilitator, and project lead with more than 25 years of experience in a corporate or consulting setting.

    Melissa has an MBA from Texas Christian University, is finishing an MA in Critical and Creative Thinking from the University of Nebraska–Omaha, and has an undergraduate degree in marketing. She is involved in several community and non-profit organizations in Omaha, Nebraska, primarily focused on breaking the cycle of poverty. She and her husband, Eric, a pilot, live in Omaha with two loud, hairy dogs.

Krystal Wiebelhaus, Marketing + Experience at Econic

Krystal Wiebelhaus

  • Krystal oversees marketing at Econic, using her blended background in sales, customer success, and user experience. She graduated with honors in her marketing program from Loyola University Chicago - a special victory as a first-generation college student and Gates Millennium Scholar.

    Krystal initially interned at Econic during undergrad where she helped coordinate the Inside/Outside Innovation Summit; later returned to run the book launch for Dare to Be Naive and serve as Econic’s Marketing & Experience Lead. She currently lives in Austin, Texas with her husband where she enjoys volleyball and hiking the greenbelt with friends.

Julie Wilbeck, Operations at Econic

Julie Wilbeck

  • As the Operations Coordinator at Econic, Julie loves all things spreadsheets and keeping the engine of the business running smoothly. She prides herself on providing exceptional operational support to meet the needs of our clients and team members.

Join Our Team


Beyond our core team, we work with a greater team of incredible individuals across the nation. If you're interested in joining our team on a full-time or project basis, email us at team@econic.co.

Our Policies


This isn’t just fine print to us.

  • Our commitment to welcoming and celebrating people.

    At Econic, we are striving to create a culture where individuals of all backgrounds feel welcomed in bringing the full richness of their unique life and experiences to work. We believe that diverse perspectives make us better.

    We celebrate a variety of perspectives and ways of thinking.

    Our mission is to empower our clients and employees to discover their meaning of growth and cultivate the space to achieve it.

    We believe that when all people and ideas are considered, it makes us better as an organization.

    We choose to foster justice, equity, diversity, and inclusion through ongoing learning, intentionality, action, and accountability.

    We strive to include diversity, equity, and inclusion practices in our daily work and life.

    We are committed to creating a culture in which individuals of all backgrounds feel welcome. This includes all cultural backgrounds, upbringings, work/life experiences, abilities, gender identities, sexual orientations, races, and religions.

    We welcome and value your innate talents and authentic self.

    We create a sense of belonging to a greater mission, together.

  • Our commitments to serving clients, supporting employees, and contributing to society.

    At Econic, people are at the center of our business. Every day we embrace our core values as we build meaningful relationships, design human-centered innovation and transformation programs, and honor each team member as a whole person.

    In our journey to help our clients and team members discover their meaning of growth and cultivate the space to achieve it, we use sound judgment and ethical decision-making in our practice. Anyone who enters Econic’s sphere can expect our core team and contractors to act with authenticity, integrity, and respect. Each Econic team member is responsible for understanding and acting in accordance with this agreement.

    We encourage anyone who believes to have encountered a situation that misaligns with this agreement to raise their voice. Moreover, we encourage individuals to consult other team members to resolve any ethical concerns and report any incidents, where applicable, in accordance with our Whistleblower Policy.

    Below are our commitments for how we serve clients, support employees, and contribute to society.

    Commitments to our clients

    We view each engagement with our clients as an opportunity to understand them as people first, not just as a business transaction.

    We listen carefully to our clients’ needs and collaborate with them side-by-side to deliver impact wherever we can.

    We take the time to reflect on accepting assignments for which we can acquire the appropriate experience or competence to perform effectively.

    We address our clients’ problems with objectivity, accountability, and honesty, and take responsibility to remove any bias or conflict of interest in our work that may influence our professional judgment or responsibilities.

    We receive fees that are reasonable and commensurate with the services provided and responsibilities assumed.

    We protect the confidential and proprietary information of our clients and do not disclose such data unless granted permission or have a legal or professional obligation to do so.

    Commitments to our employees

    We cultivate a safe working environment for our team to be their whole selves and expect our clients to do the same.

    We value the diverse experiences, opinions, contributions, and talents of others, and embrace these differences to help promote equal opportunity for all.

    We do not tolerate any harassment or intimidation of any employee or contractor on the basis of race, color, age, sex, national origin, physical or mental disability, religion, marital status, veteran’s status, personal appearance, political affiliation, sexual orientation, family responsibilities, or education.

    We invest in our team by compensating each member above a regional living wage, providing important benefits, and supporting any personal or professional development opportunities, so that they may reach their full potential.

    Commitments to society

    We support our communities by donating money to non-profit agencies, providing pro bono client services, and encouraging our team to volunteer both during and after work hours.

    We recognize that through our operations and services, parts of our business may at times impact the environment and we strive to reduce any harmful effects they might have.

    We do not support any illegal or unethical behavior by our suppliers, contractors, or community partners.

  • Our agreements for non-discrimination and equal opportunity practices in our work environment.

    Non-Discrimination Policy

    Harassment or intimidation of any Econic employee, contractor, client, or guest on the basis of race, color, age, gender identity, sex, national origin, physical or mental disability, religion, marital status, veteran’s status, personal appearance, political affiliation, sexual orientation, family responsibilities, or education is prohibited and may be grounds for termination. Harassment and intimidation include abusive, lewd, offensive, or threatening language or behavior.

    We commit to maintaining a harassment-free work environment and do not tolerate any form of discrimination towards employees, contractors, clients, or guests. Any issues of discriminatory treatment, harassment, or intimidation should be reported immediately to the leadership team.

    Equal Employment Opportunity

    Econic is committed to equal employment opportunity and does not discriminate in the terms, conditions, or benefits of employment on the basis of race, color, gender identity, age, sex, national origin, physical or mental disability, religion, marital status, veteran’s status, personal appearance, political affiliation, sexual orientation, family responsibilities, education, or any other basis that is prohibited by law.

    Any employee or contractor who believes that they or any other Econic team member has been discriminated against is strongly encouraged to inform the leadership team.

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